To ensure the highest quality of Stakeholder relations, the frequency and methods of communication are tailored to the characteristics and current expectations of each Stakeholder group. A number of such activities are described below in this Statement.
Attendees of the Stakeholder panel held in December 2017, that is representatives of the ORLEN Group and its Stakeholders, reviewed the Stakeholder Map. In late 2019, following internal consultations, the document was updated by identifying ‘Society’ as a separate Stakeholder group.
ORLEN Group Stakeholder Map
The table below presents the frequency of Stakeholder engagement by type and group.
Employees
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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The headcount at the ORLEN Group exceeds 22 thousand. Employees are provided with fair and friendly working conditions. Relations with internal Stakeholders are based on integrity, respect in everyday relationships and on dialogue, cooperation and involvement of each staff member in building a culture consistent with the Company’s core values. For more information, see ‘Responsible employer’. |
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Public administration
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Central and local government administration in the countries where the Group operates, that is in Poland, the Czech Republic, Lithuania, Germany and Canada.For more information, see ‘Regulatory environment’. | PKN ORLEN and the other ORLEN Group companies engage in a fully transparent and open dialogue based on applicable laws, which involves reviewing drafts of legislative solutions at the national and EU legislation level. |
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Capital market
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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This group comprises existing and prospective holders of financial instruments issued by an ORLEN Group company and institutions that operate and supervise the market on which such instruments are traded. It also includes entities which influence opinions and produce research reports showing PKN ORLEN as an attractive investment for potential investors and shareholders. At present, the State Treasury is PKN ORLEN’s largest shareholder and its major investor. The ‘capital market’ group also includes: the shareholders, investors, market analysts, the Warsaw Stock Exchange, the Polish Financial Supervision Authority, rating agencies and economic journalists. For more information, see ‘Communication with the capital market’. | ORLEN maintains ongoing contact with capital market institutions, which follows from the requirement to comply with legal regulations and other rules applicable to this market. In addition, the Company is actively involved in initiatives and consultations concerning the organisation of trading and legislative changes.
Stakeholders are usually personally engaged through:
An essential element of engaging a very broad group of Stakeholders is the annual General Meeting. |
During its long-standing presence on the capital market, PKN ORLEN has developed the practice of keeping almost continuous contact with its participants, and thus of engaging Stakeholders operating on this market. This holds particularly true for market analysts and investors, who have access to the Company’s consultants and specialists virtually at all times. Representatives of the Company, including members of its governing bodies, hold regular meetings with Stakeholders, for instance during:
The Annual General Meeting is held once a year within six months of the end of each financial year |
Customers
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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The ORLEN Group sells its products and services to customers across six continents. The customer base includes both private customers (such as motorists) and institutional accounts representing the chemical, automotive, aviation, power, construction, agricultural, packaging and food production sectors. For more information, see ‘Responsibility towards customers’. |
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Subcontractors and suppliers
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Subcontractors and suppliers provide raw materials and services necessary for the ORLEN Group to run its operations. Our purchases are related to investments, production and maintenance projects; we buy electricity, biocomponents, production chemicals, logistics services, supplies for service stations, and general-purpose supplies (administration, IT, professional services).For more information, see ‘Responsibility towards suppliers’. |
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Local communities
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Local communities comprise people living close to our production plants, storage infrastructure and locations where the ORLEN Group carries out its exploration and production activities. It is our closest environment, often including our employees, trading partners and their families.
For more information, see ‘Responsibility towards society’ |
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ORLEN Group foundations
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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The ORLEN Group has established three corporate foundations: the ORLEN Foundation, the ANWIL for Włocławek Foundation, and the Unipetrol Foundation.
For more information, see ‘Responsibility towards society’. |
The foundations, as public benefit organisations, operate within the scopes defined in their respective Articles of Association, which are available on their websites. |
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Innovators and startups
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Leveraging the potential of startups and unlocking the resources of large corporations creates opportunities for:
For more information, sees ‘Intellectual capital’ and ‘Research and technological development’. |
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Financial institutions
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Banks and insurance companies are important market participants as they determine the market’s shape, dynamics and directions of development. | Winning and maintaining the confidence of financial institutions is one of the key factors for market success. Therefore, the ORLEN Group builds its relations with those institutions based on full transparency and long-term partnership. |
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Regulators
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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The ORLEN Group operates on regulated markets, engaging in a fully transparent and open dialogue with the regulators based on applicable laws.For more information, see ‘Regulatory environment’. |
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Certification bodies
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Institutions supporting businesses in standardising and optimising their operations. Through close cooperation with those institutions and thanks to their recommendations, the ORLEN Group obtains external confirmation of the standards it applies in various areas of its business, while our customers and trading partners may be certain that they deal with a proven and reliable organisation. For more detailed information, see ‘Integrated Management System’. |
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Dealers and franchisees
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Dealers and franchisees contribute to the steady strengthening of the ORLEN Group’s leading position in the retail fuel market. This Stakeholder group is also very important to customer perception of our brand. Our dealers and franchisees are highly diversified in terms of the scale and scope of their operations and business models. | The cooperation is underpinned by partnership and highest business standards. Dealers and franchisees can benefit from the more favourable terms of business with non-fuel suppliers negotiated by the Group. ORLEN-branded service stations operate under a range of business models, based on different business arrangements (COCO, CODO, DOFO, DODO). CODO stations are owned by a Group company (PKN Orlen, Unipetrol, Orlen Deutschland) and operated by a dealer who agrees to run the station on behalf of the network. All service station staff are employed by the dealer operating a given site. In Lithuania, all service station staff are employees of the network owner VENTUS; in the COCO model, staff are hired under employment contracts. In the DODO and DOFO models, a service station is owned by the company’s trading partner, who is granted the right to use our brand and receives operational support under a dealership or franchise agreement. In most models, employees are not obliged to implement specific solutions, standards and procedures, however, based on partnership cooperation it is possible to provide business support and assistance in managing sales, purchases, shops and employees. |
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Industry and consumer organisations
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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We partner with organisations and associations, including industry, expert and business organisations. We maintain contacts with specialists involved in similar matters, which allows us to share our experience with other companies and take part in seminars and conferences. For more information, see section ‘Responsibility towards society’. |
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Media
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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The media are the main channel used by the ORLEN Group to communicate with the Stakeholders, disseminate information on our achievements, plans and performance, and respond to any business-related enquiries and doubts. The media represent all Stakeholder groups |
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Competitors
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Market participants, entities against which the ORLEN Group’s market position in individual operating segments is benchmarked. Given the international scale and fundamentals of the ORLEN Group’s business, our key competitors include primarily companies operating in the refining, petrochemical, and power sectors as well as fuel retail chains in Central and Eastern Europe. For more information, see ‘Competitive environment’. |
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Scientific and research institutions and universities
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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These include scientific and R&D organisations, in particular higher education institutions with science faculties. ORLEN Group companies have teamed up with Polish institutions, including the Industrial Chemistry Research Institute, Warsaw University of Technology, University of Warsaw, Oil and Gas Institute, and Gdańsk University of Technology, and have also established educational centres abroad, including a modern R&D centre in Litvínov, the Czech Republic. For more information, see ‘Research and technological development’. |
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NGOs
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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Organisations playing an increasingly important role in social and economic development of any country as an essential complement to state institutions. Strengthening their position through the transfer of knowledge and financial support is in the public’s best interest. For more information, see ‘Responsibility towards society’. | The ORLEN Group is active in that sector, both by supporting individual NGOs and by running its own corporate foundations: the ORLEN Foundation , the ANWIL for Włocławek Foundation, and the Unipetrol Foundation |
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Society
Characteristics | Type of Stakeholder engagement | Frequency of Stakeholder engagement |
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All Stakeholders, meaning the general public, affected by the ORLEN Group’s activities. For more information, see ‘Responsibility towards society’. | The main Stakeholder engagement methods are described above |
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